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Inside the big business of little presidential campaign souvenirs

Campaign buttons are displayed for sale outside an event at which Sen. Rand Paul will announce his candidacy for the Republican presidential nomination at the Galt House Hotel on April 7, 2015 in Louisville, KentuckyHeading back to Washington from Las Vegas just days after announcing his presidential candidacy, Sen. Rand Paul (R.-Ky.) huddled with some of his top advisers aboard a Southwest Airlines flight. The candidate had to make a spot decision. It wasn’t a burning policy question, delicate staffing change or coveted endorsement that engrossed him that day but the kind of choice unique to modern presidential campaigns. Poring over an iPad that an aide had handed to him, Paul chuckled and gave the green light.



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